Hello fellow content enthusiasts! 😊 Today, let’s combine our love for storytelling with the technical side of creating engaging videos on YouTube. We’re diving into YouTube keyword research to uncover terms with low competition and high CPMs (Cost Per Mille). This can make all the difference in how your video content performs and how much you’ll earn.
Harnessing the power of the right keywords isn’t just about playing the algorithm game—it’s about connecting the right audience with your valuable content. I’ll walk you through it, as both your guide and fellow seeker of knowledge.
Why Focus on Low Competition and High CPM Keywords?
When users search for specific terms, they’re tapping into stories they hope you’ll tell. Discovering under-tapped keywords closely related to your video’s narrative can help your content stand out and reach eager listeners.
High CPM keywords often relate to topics that attract higher bids. This sweet spot allows you to monetize effectively while still sharing content that’s close to your heart.
Steps to Finding These Keywords
- Identify Your Niche: Start by reflecting on the core of your content. What recurring themes or subjects do you naturally gravitate towards? This is your base for finding relevant keywords.
- Use Keyword Tools: Platforms like Google Trends or YouTube’s own search autocomplete can be quite telling. Typing in your core topics and seeing what suggestions appear can offer great clues. Remember, it’s all about exploring!
- Analyze the Competition: Tools like TubeBuddy or VidIQ are handy here. They provide competition scores and CPM estimates, helping you identify niche areas others might overlook.
- Monitor and Adapt: The world of keywords is dynamic. Monitor how terms are performing. Are there new trends in your content that you should pivot towards?
Personal Touches
I often like to reflect on my experiences and encourage you to dive deep into what excites you. Perhaps it’s a book that ignited your passion for storytelling. Use those organic connections to fuel your keyword choices.
And, of course, share what’s working for you or how you’ve stumbled across an unassuming keyword that now drives traffic to your channel. Connection and learning from one another make this journey all the more fulfilling.
As you embark on this path, keep your natural curiosity alive and let it guide your content creation. If a certain keyword feels right and aligns with your authentic voice, that’s often a great place to start.
Until next time, happy keyword hunting!
